Pay Per Click

Pay Per Click marketing is a form of advertising that uses search engines (Google and Yahoo) to direct traffic to your web site to market your product or service. On Google and Yahoo these ads will show up as "Sponsored Links" on the very top of the page in light blue and will also run down the right side of the search results pages. Through effective Ad copy, innovative keywords, and strategic bidding, we can obtain effective placement (rankings).You pay only when someone "clicks through" your ad which links you to your site. Mercury will develop your account with Google Adwords, which handles Google and AOL search engines and/or Overture, which handles Yahoo. MSN recently launched its own search engine after being affilated with Yahoo for a long time. We work with other 2nd tier search engines to develop these accounts also. Ask.com is one such search engine which is investing in growing it's market. That being said, it's all about being successful on Google and Yahoo. We have the expertise to get it done.

Their are many factors involved in establishing a successful PPC campaign. They include strategic keywords, Ad copy, target pages, and monitoring and editing of keywords, ads, and the web pages it is linking to are needed to make your advertising campaign a success. Mercury will develop a strategy that will work for you.

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Mercury Web Services / 250 Delawanna Avenue / Clifton, NJ 07014
Phone: 973-450-3031 Fax: 509-696-3102
kfrazza@mercurywebdesigners.com
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